Brands

B.Box Brand Story

At B.Box, we believe that the early years should be filled with discovery, play, comfort, and connection. Founded with a passion for creating thoughtful essentials for little ones, B.Box has grown into a trusted parenting brand loved for its clever design, quality craftsmanship, and child-centred approach.

Every product we create is designed to make life with babies and toddlers easier, safer, and more joyful. From innovative feeding solutions to everyday nursery must-haves, B.Box blends modern style with practical functionality—offering parents peace of mind and giving children room to explore their world with confidence.

What sets B.Box apart is our commitment to simplicity, safety, and smart design. We put families at the heart of everything we do. That means durable materials, intuitive features, and timeless aesthetics that fit beautifully into any home. Whether you’re navigating those first newborn cuddles or the busy toddler years, B.Box supports every stage of your parenting journey.

Loved by parents. Designed for real life. Made for little explorers.

Welcome to B.Box—where small moments become big memories.

www.b-box.co.za

Ergobaby – Designed for Comfort. Made for Parenthood.

For over two decades, Ergobaby has been a global leader in innovative baby products that support parents through every stage of their journey. Founded on the belief that comfort—both for baby and parent—should never be compromised, Ergobaby combines thoughtful design, premium materials, and real-world testing to create products that truly make life easier.

From our award-winning baby carriers to our smartly engineered sleep and stroller solutions, every Ergobaby product is crafted with a simple goal: to empower parents to move, bond, and thrive with confidence.

Why Parents Love Ergobaby

✓ Ergonomic Support, Backed by Experts
All Ergobaby carriers are certified hip-healthy by the International Hip Dysplasia Institute and engineered to promote natural posture for babies while reducing strain on parents.

✓ Uncompromising Quality
We use durable, breathable, and premium fabrics designed to withstand daily use—from newborn days to toddler adventures.

✓ Parent-Centred Innovation
Ergobaby listens to real families. Each product evolves from parent feedback, extensive testing, and a deep understanding of what modern families need.

✓ Designed to Grow With Your Family
With newborn-friendly options and carriers that last up to 20kg, Ergobaby solutions offer long-term value and adaptability.

www.ergobaby.co.za

aden + anais – Where Comfort Meets Modern Parenthood

Since 2006, aden + anais has set the global standard for premium baby essentials, beloved by parents for their exceptional softness, thoughtful design, and unmatched functionality. Rooted in the timeless tradition of muslin—a lightweight, breathable, and incredibly gentle fabric—the brand has reimagined everyday baby necessities with a modern, elevated aesthetic.

From their iconic muslin swaddles to practical sleep solutions, burpy bibs, towels, and blankets, aden + anais products are designed to support real parenting moments with simplicity and style. Every piece is crafted with baby’s comfort and safety at the forefront, using premium materials that are durable, easy to care for, and made to last through countless washes.