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THE WORLD'S MOST FAMOUS BABY BLANKET


"This is the first, only and last blanket you'll ever need for baby. And let's not kid – it's pretty cool using the same celebrity baby blanket as Prince George, Blue Ivy & Max Zuckerberg (to name drop just a few).

It's hard to imagine why so much hype could be attached to something as simple as a baby blanket. Until I actually held an aden + anais muslin in my hands for the first time. It was legit softer than the newborn baby.

When Prince George was spotted leaving the hospital in his aden + anais swaddle, it made headlines – selling out on the company's website almost instantly. And he isn't the only celebrity baby sporting aden + anais. The list includes the offspring of our very own Charlize Theron, Beyonce, Kourtney Kardashian, Jessica Alba, Nicole Kidman, Heidi Klum, Jennifer Garner and Gwen Stefani (even handsome daddy Channing Tatum was spotted all pretty in pink). So it's no wonder that aden + anais is the longstandingnumber one best seller on Amazon when it comes to baby blankets.

But it's not just the celebrity spinoff that's responsible for the brand's success… aden + anais wraps are the ultimate in breathability and softness. The fabrics are light and the open weave allows a baby's body temperature to regulate itself naturally, helping to reduce the risk of overheating.

The glory of the aden + anais blankets is that they're big enough to serve many other purposes too… from pram cover, to feeding shawl or burp cloth.

And while it may sound like a marketing ploy to say that they get better with every wash, I can wholeheartedly vouch for this. After a year and a half of daily use and frequent washing, the things just keep getting softer and softer.

The perception of the aden + anais brand is that of a high-end, luxury item. But they're not actually as "out of reach" as you may think. On average, they sell for R225 per blanket (before my reader discount), while other muslin brands sell for approx. R170 per blanket. So I feel comfortable encouraging you to spend the bit extra because I really believe aden + anais stands out in a league of its own (tried and tested on #babyjake).


These are the ONLY 4 baby blankets I have used in 18 months. 

WHAT EXACTLY IS MUSLIN? AND WHY DOES IT MATTER?

Muslin blankets are the new-age version of what our grannies used to call "receiving blankets". Muslin refers to a lightweight cotton cloth in a plain weave. It's a natural fabric, non synthetic, and allows for breathability. Swaddling is the art of snugly wrapping a baby in a blanket for warmth, security and calming comfort. And aden + anais have created the ultimate muslin blanket for swaddling.

The blanket you choose will ultimately be one of your baby's first sensations. It's your baby's first feel of the outside world. So you want to opt for the softest possible fabric (it was an obvious move for the brand to now extend their range to include basic baby clothing, from babygros to onesies. Only available internationally though *sob*).

THE ADEN + ANAIS SWADDLE BLANKET RANGE EXPLAINED:

There are 2 fabric choices:

  • the original classic cotton muslin swaddle
  • and the silky soft bamboo range

Choosing between cotton or bamboo is just a matter of personal preference, and of course, dependant on which prints you prefer (as the prints are not duplicated between the two ranges). The bamboo range is also slightly more pricey.

My heart personally belongs to the bamboo range, but the original cotton swaddles are the ones that the celebrity babies are sporting.

The cotton line comes in packs of either 2 or 4 blankets (but it makes more sense to order 4). These retail for R899 per pack of 4 (equates to R225 per blanket) and R499 per pack of 2 (which equates to R250 per blanket).

The bamboo line comes in packs of x3 only. These retail for R849 per pack, which equates to R283 per blanket.

AND THANKS TO THE EXCLUSIVE OFFER FOR #BABYJAKE'S MOM READERS, YOU GET R100 OFF ANY ORDER TOGETHER WITH FREE DELIVERY*